Billboards and Broadway: A Guide to Times Square in New York

Billboards and Broadway: A Guide to Times Square in New York
Some links in this post are affiliate links—that means that at no extra cost to you, I may earn a small commission if you book through them, which helps keep the blog running. As an Amazon Associate, I earn from qualifying purchases.

Times Square in New York is magic.

You know that ‘I can do anything’ energy that NYC is known for? That feeling of ‘I’ll make a brand new start of it‘ that Frank Sinatra sang about? 

If you answered yes, you know that Times Square is the city’s beating heart. If you answered no, that’s fine, keep reading, and you’ll get it. 

Here’s every question you’ve ever had about Times Square in New York, answered-


Neon Wonderland: What it Feels Like To Stand in Times Square

Human connection and forward movement define New York City’s iconic Square. The constant buzz from street performers, vendors, visitors, bright lights, and massive digital billboards creates a whirlwind of energy.

When you’re standing in the Square, you can’t help but absorb the excitement and busy vibes from all around you. This lively communal atmosphere is truly unlike anywhere else in the world.

Side by side photos of Times Square in New York, one at night and one during the day.

The Tradition of New Year’s Eve in Times Square

New Year’s Eve in Times Square, a tradition since 1904, has become a global phenomenon broadcasted worldwide. NYC is one of the most popular places to celebrate NYE.

The night is full of live performances, music, and fireworks, beginning with the raising of the New Year’s Eve Ball on top of Times Square at 6:00 pm. As midnight approaches, crowds gather to watch as the ball drops and marks the start of a new year.

Red New Year's Eve fireworks glow over the city.

Times Square Parking: Is It Even A Thing?

It’s no secret that parking in Times Square can be rough, thanks to the dense pedestrian population.

As a main transportation area, walking or using the subway to get to Times Square is easy. However, if you must drive, there are some options nearby, like Edison ParkFast or Icon Parking.

Walking and navigating the Square is part of the experience, and I’d only recommend parking if you really have to.


How To Stay Safe: Times Square in New York Edition

Travel writer Courtney Lux at Times Square in New York.

While violent crimes are not a big concern in Times Square, pickpocketing and theft can be an issue because of the large crowds.

I know the phrase ‘pickpocketing’ gets thrown around and is easy to dismiss or think it’ll never happen to you.

But remember, thieves make a living off deception and can be very clever about taking things without being noticed. 

4 Easy Safety Tips for Times Square:

  1. Stay mindful of your personal belongings, and don’t set bags or items down, even to take photos.
  2. Don’t keep things in your back pockets.
  3. Keep a tight grip on your phone if you’re using it; thieves have been known to snatch and run.
  4. Avoid panhandlers, people asking for help, or anyone who makes you uneasy.

Essentially, staying safe in the Square is easy, just use the same precautions as other big cities.


Where To Stay in Times Square

Who hasn’t wondered what it would be like to stay in the center of the Square? Here are all the deets for staying in Times Square-

Note: While there is a budget option on this list, staying centrally located always comes with a price. 

Best Luxury Stay in Times Square

The W Hotel Times Square is perfect for anyone wanting luxury amenities and unforgettable views. The hotel’s prime location on Broadway means you are right in the heart of the action!

Best Historic Hotel in Times Square

The Hotel Edison, also known as the best historic hotel in Times Square, is an infamous Manhattan landmark that’s been around since 1931. You might recognize the hotel from films like The Godfather, Bullets Over Broadway, or Birdman.

Best Budget Stay in Times Square 

The Manhattan at Times Square is great for a budget-ish stay. The hotel has semi-simple parking just around the corner, and some rooms have good city views. One drawback to The Manhattan is the air conditioning, which is practically nonexistent.


The Best New York City Restaurants in Times Square

There is plenty of good food to be had in the Big Apple. Some of the best restaurants in Times Square are also the best restaurants in the entire city. Here’s where to eat in the Square-

Tip: Check out the best wine bars in NYC

A collage of food, the Hard Rock Hotel and an aerial view of Times Square in New York.

Carmine’s Italian

Carmine’s Italian Restaurant deserves a visit for some legit, authentic Italian food. 

Known for serving huge portions from its menu of Italian classics, Carmine’s is a name you’ll hear over and over again around Times Square.

The Penne alla Vodka is a popular choice for a full meal, but they say the cheesecake alone is worth a trip- I wouldn’t know because I hate cheesecake, but like, if you’re into that sort of thing.

Tip: This place is well-known, so there will be a wait. Make a reservation!

2 Bros Pizza

This is my fav pizza in all of NYC! 

You can’t go wrong getting a piece, or a whole pie, from 2 Bros Pizza. You’re guaranteed a cheap yet delicious slice of that classic New York City-style pizza you’ve seen on TV.

Seating is limited, so be aware that 2 Bros is more grab-and-go than sit-and-relax.

Ichiran Ramen NY Times Square

Ichiran Ramen NY Times Square is the place to satisfy your craving for the perfect bowl of ramen. We’re talking flavorful broth and tons of topping choices for creating a custom ramen masterpiece.

As with all of the best New York City restaurants in Times Square, there will be a wait.

Gallagher’s Steakhouse

It doesn’t get more ‘NYC Steakhouse’ than Gallagher’s Steakhouse with its iconic glass front meat locker.

Gallagher’s is well worth the price tag (the seafood is soooo fresh). You’re not paying for hype or location, you’re getting the quality and service you’d expect from a Michelin-recommended steakhouse.

Hard Rock Cafe

Previously the Paramount Theatre, these walls have seen lots of stars, and pictures from its days as a music venue are usually signed.

With live music and a cool collection of autographed instruments, records, song lyrics, photos, and other rock’n’roll gems, the Hard Rock Cafe is basically a museum and show with some good food thrown in. 

A few things to look for at the Hard Rock Cafe in Times Square-

  • Guitars from Bob Dylan, Paul McCartney, and Gene Simmons
  • Billy Joel’s motorcycle
  • Costumes worn by icons like Elvis, Debbie Harry, Madonna, and Gwen Stefani
  • Handwritten letter from John Lennon
  • Chad Smith’s drum

Pro tip: Save $ and skip the line with this lunch ticket. 


Where to Shop in Times Square

Blogger Courtney Lux poses during the day at busy Times Square in NYC.

Consumerism is a huge part of being an American (or visiting America). 

Shopping in Times Square in New York is an experience unlike any other, given the sheer variety of stores, from luxury to locally-made souvenirs. Here’s where to shop while you’re in the Square-

Woodbury Common 

The outlets at Times Square of Woodbury Common are a thrifty place to get brands like Burberry, Prada, Coach, Lacoste, and others.

If you’re ready to devote the day to shopping and snatching up designer threads, this Woodbury Outlet tour is an easy way to get to the outlets.

Levi’s 

Step up your denim game at Levi’s flagship store in Times Square. The shop has every single style the brand makes, plus an on-site tailor.

Hershey’s Chocolate World

Walking into Hershey’s Chocolate World, you immediately notice the chocolate’s warm, sweet smell surrounding you like a cloud of vape on a crowded street.

Come for the free samples, and stay for the delicious shakes or massive make-you-own Reese’s Peanut Butter Cups. 

Grand Slam New York 

Searching for the perfect, somewhat cheesy, I <3 NYC souvenir? Grand Slam New York is the best store to snag your authentic Times Square swag. 


Iconic Landmarks You Must See in Times Square

Broadway and big buildings in Times Square in New York.

There’s a lot to see in the Square, and the reality is that you may not see it all on your first or second visit (though you definitely can!). 

Use my list of iconic landmarks and attractions as your starting point for exploring Times Square-

The Advertising Billboards

Since 1904, the billboards of Times Square in New York have been famous for their dazzling lights, futuristic technology, and visual storytelling. 

You see, these billboards are more than just billboards- they symbolize New York’s energy and creativity (also American consumerism).

Standing with those blinding, towering billboards surrounding you inspires a feeling of wonder that is uniquely NYC *swoons.*

Cool Times Square Billboards from History

  • One of Times Square’s most famous ads was Camel’s smoking billboard, which had a face blowing massive, water-vapor smoke rings over the crowd. 
  • HP’s brand ambassador Serena Williams fighting a robot, with the fight moving across 10 different screens
  • Domino’s Pizza posting real-time reviews
  • American Eagle’s live stream of actual kids visiting Times Square, dancing, and playing

Iconic Red Stairs 

You can’t miss the iconic Red Stairs in Times Square! Climbing the 27 steps to the top is an easy and free way to take in the billboards, the sights, and everything else.

If you can claim a spot, this is also a great place to eat a quick vendor hot dog or slice of 2 Bros Pizza.

George M. Cohan Statue

The George M. Cohan Statue is the only statue in Times Square. This landmark pays tribute to Cohan, ‘The Man Who Created Broadway.’ 

Cohan is remembered today for his songs “You’re a Grand Ol’ Flag,” “Yankee Doodle Dandy,” and “Give My Regards to Broadway.”

Live Performance Heaven: Broadway

Broadway is a street running through Times Square, home of the famous Broadway play.

This street is a symbol of live theatre, known for its famous productions, history, and cultural impact. 

Check out the oldest surviving theater, the Lyceum Theatre, which has been continuously running since 1903.

TKS Booth for Discounted Theatre Tickets

When you want to see a play on or off Broadway, the infamous TKS Booth is the place to buy heavily discounted theatre tickets for same-day performances.

To find the booth: head to the red steps underneath (mentioned above) between Broadway and Seventh Avenue at 47th Street.


5 Things To Do in Times Square 

Courtney Lux poses in Times Square and in the NYC subway.

Beyond sightseeing, there is so much to explore in the Square, from food to flagship shops, theatre, history, and so on. These are the 5 top things to do in Times Square-

Take a Tour of Times Square

Taking a tour combines convenience with expertise and brings you to all the best parts of Times Square, saving you time and effort.

The New York in One Day Tour is one of the easiest ways to tour Times Square. The guided tour takes you to all the most known NYC sites:

  • Rockefeller Center
  • the 9/11 Memorial
  • Wall Street
  • Plus, a ferry ride with views of Ellis Island, the Statue of Liberty, and the Brooklyn Bridge

Madame Tussauds New York

The infamous Madame Tussauds New York is brimming with realistic and sometimes creepy wax figures of celebrities, athletes, and historical figures.

Listen, the NYC wax museum isn’t like the one in your hometown- this is the mother of all other wax museums.

Snap a Photo with Your Favorite Character

Catching a photo with a favorite character is another iconic thing to do in Times Square. There’s a solid chance you’ll see the likes of Captain America, Elmo, the Hulk, or maybe NYC’s famous Naked Cowboy wandering around the area!

Visit the Museum of Modern Art 

The Museum of Modern Art is one of the best things to do in Times Square. You can see “The Starry Night,” along with works by (my fav artist ever) Vincent Van Gogh, Jackson Pollack, Claude Monet, Pablo Picasso, Frida Kahlo, Andy Warhol, and Salvador Dalí.

Attend the Good Morning American Livestream

On weekdays, you can join the live broadcast of Good Morning America from their studio at Broadway and 44th Street. If you think this is a cool thing to do in Times Square, you’re not alone-literally, you won’t be alone, the location gets very crowded, so show up early to get a spot!


Times Square FAQ

Courtney Lux exploring Times Square in NYC at night.

Just me answering the most commonly asked questions about Times Square in New York-

What is Times Square famous for?

Times Square is famous for being one of the busiest pedestrian areas in the world, the hub of Broadway, and one of the most visited places in NYC.

How long should I spend at Times Square?

Between plays, photo opps, eats, and shops, you could easily spend 1-2 full days in Times Square. However, you can see the Square’s highlights in one day if you’re short on time. 

What is the famous street in Times Square?

The most famous street in Times Square is Broadway, with its flashy billboard ads, theatrical history, shops, restaurants, and the TKTS ticket booth. It’s no coincidence that the Broadway section of Times Square is also where the ball drops on New Year’s Eve!

Is it a good idea to stay in Times Square?

I think it’s a good idea to stay in Times Square at least once! The Square is an iconic part of New York City and centrally located to most of NYC’s biggest attractions.

Is it safe to walk Times Square at night?

Times Square is very safe at night, with a low violent crime rate and plenty of armed patrols. I like that it’s always crowded at the Square, even at night, meaning you’re not alone. Of course, you should use all the pickpocketing precautions mentioned above and common sense.

What time do most things close in Times Square?

If you’re visiting Times Square after dark, you’re in luck because stores stay open late. A closing time of 10 pm or even midnight is typical.

What is the most famous billboard in Times Square?

The biggest, most famous, and most expensive to rent billboard in Times Square is an 8-story screen at 1535 Broadway.

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Some links in this post are affiliate links—that means that at no extra cost to you, I may earn a small commission if you book through them, which helps keep the blog running. As an Amazon Associate, I earn from qualifying purchases.

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